Marketing Travel Insurance

from I Travel Insured's newsletter:

As a travel agent, you work hard to get people into your store and it’s a direct result of your advertising, marketing and networking efforts.

Your first objective is to convert this person into a customer by selling them a trip. But why stop there? A good salesperson will “accessorize” that purchase. You experience accessorizing in your every day life. Think back to some of your recent purchases:

• New automobile: Did your salesperson offer you cruise control, a six CD player, air conditioning, leather interior, or a moon roof for an extra fee?
• New home: Did your builder offer upgraded flooring, kitchen appliances, landscaping, fireplace, or brick exterior at extra cost?
• New clothes: Did your salesperson suggest shoes, pocketbook, scarf, jacket, or a sweater to go along with an article of clothing you just purchased?
• Beauty salon/spa: When you got your hair done, were you also offered a manicure, pedicure or hair care products?
• A successful travel agent will include the word “accessorize” as a part of their sales routine. Not only will accessories enhance the customer’s travel experience, you will increase your income.

The travel industry has a wide variety of accessories that could be considered along with every leisure trip purchase.

• Travel insurance: This product not only helps protect your customer’s vacation investment, it also pays out the highest compensation percentages of any travel product.
• Pre/Post hotel stay: Help your clients relax by getting them to their destination early so they don’t have to worry about travel delays caused by bad weather, mechanical problems or other factors.
• Limousine services: Parking fees and gas prices are sky high. This accessory can save both money and time and allows your customer to be dropped off at the front door rather than in some far away parking lot.
• Shore excursions, sight seeing day trips, and event tickets enhance your customer’s travel by providing variety.

“Accessorizing” enhances your client’s travel experience and your bottom line.