Marketing Lesson # 5 from Mike Marchev

This Is Your Fifth Marketing Lesson

with Mike Marchev

"Marketing Communications"


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Here is Lesson #5: Your 3-pager

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Let's Talk Marketing
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Your 3-page Marketing Document is today's topic.
And what a great topic it is.

In addition to your Success Letters, your 3-Pager is
all you will need to throw your marketing campaign into high gear.

Page one is a carefully composed letter to your prospect comparing
your prospect to a number of organizations in the immediate area
he/she can identify with.

It then offers a testimonial quote from a satisfied client of yours
and follows with a clear call to action.

This can all be found on page one of your 3-Pager.

Page two has two parts. The first part outlines the benefits you
are positioned to deliver the prospect. In clear, bullet form.

Next, you tell the prospect a little bit about your company. It is
a mini Bio of your organization.

Page three (the last page) is entirely devoted to a series of testimonial quotes
from satisfied and prestigious clients.

That's it. That's all you will ever need in todays' highly
competitive whacked-out world of business.

Three pages tell your whole story in an easy to read, easy to digest
format.


Three pages are all you need.



Now dove-tail this 3-page document with your 12 Success Letters and you
are ready to play some serious ball.

I'm going to give you a full day to think about what you have
learned up to this point and reflect about what you are going
to do about it all.

Then, you can prepare yourself for the final lesson.

Until then, remember that marketing is all about finding
and keeping clients happy. And if done properly, this is, and should be,
FUN. I want you to start having more FUN.

Until our next lesson,

Mike Marchev