I certainly hope someone is reading these because since I posted these lessons, the only one who has emailed me is Mary McGrath- so I know she is reading them!
Mindy
This Is Your Fourth Marketing Lesson
with Mike Marchev
"Marketing Communications"
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Lesson #4: Your Email Marketing Campaign
Let's not waste any time.
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E-mail Marketing
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Perhaps the biggest reason why people fail in growing their customer base is that they believe that the prospect remembers who they are.
Don't flatter yourself. Remember these two things:
(1) It is foolish to feel personally rejected when a sales does not go your way because it is not about you.
(2) Whenever you are out of sight, you are most probably out of mind.
Because e-mail is so easy, this vehicle is often abused.
You must be very careful when e-mailing your prospects and customers.
Here are three things to always keep in mind.
1. It is always best if your prospects "opt in" and give you permission to contact them via the "e".
2. Always give them an opportunity to "opt out".
3. Keep your message brief.
I am going to make an exception to this "brief" thing. This particular project is not "brief" because it is a marketing course ---by definition. It takes a little more space and time to get my
message across to you. That is exactly why I call it a "course."
Write your e-mails in ASCII format, or text.
This will insure that everyone receiving your message will be able to read it. No, it won't be pretty, but I am sure that you have received messages with all sorts of funny marks salted throughout the message. This is because your computer could not read the message using the same software that wrote it. To play it safe, write in text format. This can be read by everybody.
Also, make every effort to keep each line to a maximum of 65
characters. This will eliminate uneven line wraps.
An uneven line wrap looks like this:
###################################################
This marketing course (I think) is a good
example of using e-mail Marketing. First, you
gave
me permission to send it.
#####################################################
This marketing course (I think) is a good example of using e-mail
Marketing. First, you gave me permission to send it.
Second, it is arriving at the promised sequence.
Third: It has a defined lifespan - 5 lessons.
Fourth: You can opt out anytime.
Fifth: I hope you are finding it to be useful.
In addition to courses like this, you can send E-zines which are simply electronic magazines. You can also send periodic announcements. You will be receiving a "periodic announcement" from me from time to time.
The dual purpose remains the same: You are staying visible and you are bringing something of value to the party. (Hopefully)
As you get more experienced with e-mail marketing,
you can contact me to ask about "sequential autoresponders".
That is what I am using to send each of my five lessons to you
in a timely fashion.
I am using an autoresponder from an outfit located in Texas.
Proautoresponder is their name and they can be found at
http://mikem.ProAutoResponder.com
Enough.
Time to take a "flyer". Go call somebody you have not spoken to in some time.
Do it now before they beat you to the punch.
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